Aurora CEO Throws in the Towel and takes 500 Employees with Him

Aurora’s Terry Booth to step down as acting CEO, Singer in as interim CEO; and lays off 500 staff.

Aurora

In shocking news, Terry Booth is stepping down from his role as CEO of Aurora after seven years and countless waves of both failure and success in the HIGH-level Position, the company announced the shocking news this Thursday. 

Booth will be replaced by the Edmonton-based company’s executive chairman, Michael Singer, on an interim basis. Booth shall remain on the company’s board in a strategic advisory role. 

Aurora in a recent press release also confirmed it will reduce its workforce by 500 staff, including 25% of all corporate positions. The change at the top comes as the pot giant looks to press the reset button following several quarters of disappointing sales and mounting losses.  

In addition to the job cuts and executive moves, Aurora said it plans to cut spending on various information technology projects, sales and marketing initiatives, travel and entertainment and professional services which do not provide an immediate impact on its revenue. 

Over the past year, Aurora’s stock has tumbled more than 70% as investors’ enthusiasm about the cannabis sector dimmed. This came as producers failed to demonstrate a pathway toward profitability. Regulatory mishaps, stemming from a non-compliance disclosure by  CannTrust Holdings Inc., also contributed to the fading enthusiasm.

The company released preliminary second-quarter results and now plans to report between $50 million to $54 million in net revenue in the quarter, far below analyst expectations.

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