Premium CBD Brand, CANNAFRICA, Opens First Retail Store

CBD is gaining trust and popularity in South Africa, with premium brands such as CANNAFRICA pushing this cannabinoid forward into the limelight.


CANNAFRICA, the lifestyle brand of the first JSE-listed Cannabis company, Labat Africa, celebrated the official opening of its first retail outlet in early October.


CANNAFRICA is the lifestyle brand of Labat Healthcare; which is the retail division of the first JSE-listed Cannabis company, Labat Africa. CANNAFRICA is a proudly African brand, with its range of premium Cannabinoid-infused products manufactured in state of the art EU GMP-compliant facility. CANNAFRICA’s vision is to increase accessibility to a cannabinoid-enhanced lifestyle, so that more South Africans can tap into the holistic wellness potential of the Cannabis plant.

The intimate launch event, hosted at the new CANNAFRICA store in Willowbridge Mall, Durbanville, was well received and was attended by the likes of Western Cape Provincial Parliament’s Deputy Speaker Beverley Schäfer, as well as Labat Africa board members, influencers, members of the media, and other key stakeholders.

Labat CEO – Brian van Rooyen
Western Cape Provincial Parliament’s Deputy Speaker – Beverley Schäfer








We’re excited to be able to introduce our offering to the community of Cape Town, and hope to become a destination for those seeking to explore the benefits of a cannabinoid-enhanced lifestyle.”, says CANNAFRICA store owner Ryno Beck. 

CANNAFRICA Store Owner – Ryno Beck

This, the first retail store of CANNAFRICA, will stock a collection of rare cannabinoids, CBD tinctures and CBD pet care products to start with, with the intention of expanding to include softgels, supplements, personal care products, beverages, edibles and mini grow boxes. The CBD-infused products are manufactured at a state-of-the-art, SAHPRA-accredited, GMP-certified facility, providing a premium experience to users.

CANNAFRICA CEO – Herschel Maasdorp

CEO of CANNAFRICA, Herschel Maaasdorp, explains that the vision of his company is to make the most of the opportunity presented by the ongoing ‘Green Rush’ while being as inclusive as possible and increasing access for all. 

“We believe the moment is ripe for growth and innovation. Cannabinoids offer a host of proven health benefits, and with the advent of the pandemic, we believe that the moment is now for aggressive expansion within the market.” 

“Our vision is for more South Africans to be able to experience the immune-promoting qualities of CBD, thus realising the full wellness potential of the Cannabis plant.”

More CANNAFRICA retail stores will open towards the end of the year, in Hartbeespoort Dam (North West Province), Sandton (Gauteng) and Durban (KwaZulu-Natal) – with an extensive national footprint anticipated to follow.

Visit CANNAFRICA: Store 48, Willowbridge Mall, Durbanville, Cape Town. 

For more information, visit  

Facebook: @cannafrica

Instagram: @cannafricah

Twitter: @CannafricaH

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